To become the top performing and most respected paper company in India.

Our Values

• We fulfill our commitments with the highest ethical standards.

• We are focused on superior results to create value for our shareholders.
• We are responsible towards our environment and our community.

Business Objectives

• Meet our financial objectives.

• Become the preferred choice of customers.
• Create a great place to work.

Strategic Principles

• Achieve world class productivity.

• Become the low cost producer.
• Customer support excellence.
• Grow in profitable segments.
• Create a performance culture.